You are Your Brand!: Everything you know about branding but never thought applied to you

Principle 4 - Branding is as expensive as you want it to be.

Your Content Is Not Being Shared Make sure your blog is providing visitors with the necessary tools to share your content. Use tools such as Tweetmeme or Digg buttons or sharing systems like ShareThis. Make it easy for them, some people will share your content anyways if it’s worth it but don’t expect anybody to go the extra mile for you.

Noam says: “The simplest way to look at how to make money is to offer what people are happy to pay for… which is why I’ve always considered myself a sort of ‘mind prostitute’!

Principle 2 - Passion Pays[2]

Principle 1 - You are Your Brand!

If a book had to be written about you, what would be its title, main plot and the grand finale? ………………………………………………… ………………………………………………… …………………………………………………

If you believe in doing good, start doing good today. If you believe in making money, start making money today. Whatever you believe in, (check out what you’ve written in the previous section) write down 5 actions that help showcase your brand which you can start doing today. 1.………………………………………………. ………………………………………………… 2.………………………………………………. ………………………

Influence… is the capacity to have an effect on the character, development or behaviour of someone. Persuasion… is the ability to cause someone to adopt a certain position, belief or course of action. Manipulation… is the skill to shape and control people’s beliefs, skillfully, cleverly or deviously.

What makes you special? What do people like about you? What characteristics do you like most about yourself? ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… What do you do well? What are your strengths? ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………