You are Your Brand!: Everything you know about branding but never thought applied to you

The example of Samuel Maverick illustrates the way in which even those who work hard to resist developing a brand do paradoxically develop a brand defined by their decision to resist the “mainstream” drive to have a brand… hence the title of this book: You are your brand!

Branding has been around since nature “invented” mating: we have all seen nature’s amazing ability to create beautiful flowers. All of the energy and food needed for the plant to survive is provided by an underground roots structure and simple green leaves. So why put so much effort in gorgeous petals with vivid colours and intricate shapes? Nature

they invited women to join focus groups to talk about the product: how do they feel about it? What do they like and not like about it?

Engagement Cycle 1. Create interest so that people want to hear more about you 2. Add value to people who got interested in you: if they get value from you (tangible or intangible), they will want more from you.[**] 3. Build relations with people before asking them to trust you by buying products or services. Get to know them, be interested in who

Case Study #2 McDonald’s has developed a marketing strategy to target children. They have a wide range of techniques to grab the attention of both children and parents. What do you think about the fact that McDonald’s builds playgrounds attached to its fast food chain as a way to attract customers and keep them in longer? It is interesting to note

A reporter asked him - ‘Mr. Edison, is it true that you failed in your first 1,000 attempts to invent the light bulb? ‘Young man, I did not fail 1,000 times. I have discovered and documented 1,000 ways on how-not-to-make-a-light bulb! I am not discouraged, because every wrong attempt discarded is another step forward.’ Many years later, when James

the hidden parts are full part of your perceived brand: people know that there are parts of your life which they don’t know about, which leaves it to their imaginations to fill in the gaps. You can best understand the human capacity for filling the gap by looking at the following image. What do you see? If you see a triangle, you’ve supported the t

Communicate

We highly recommend Paul Arden’s book “Whatever you think, think the opposite” as a fabulous piece of inspiration for doing things differently.