Influence… is the capacity to have an effect on the character, development or behaviour of someone. Persuasion… is the ability to cause someone to adopt a certain position, belief or course of action. Manipulation… is the skill to shape and control people’s beliefs, skillfully, cleverly or deviously.

Go back to the identity section: are you able to deliver consistently the things which you identified which make you special? If not, what are the 1 – 3 things that people always say about your work / what you do? 1.………………………………………………. 2.………………………………………………. 3.………………………………………………. Watch the talk by Simon Sinek on “How great leaders inspire action” to

Take the time to look at a few examples of people who have made videos that went viral to promote a brand on YouTube: 1. “Will it Blend?” for Blendtec 2. “Mattress Domino” to promote a company that makes beds 3. “Nike Failure” ad for its sportswear If you are looking for more examples of viral videos, check out the YouTube Playlist: http://bit.ly/v

Promoting yourself on social media without a brand identity is like buying a tractor before deciding what to farm. - Noam Kostucki

“A successful person is the one who can lay a firm foundation with the bricks that others throw at him” - Unknown

Here’s your opportunity to ask people you trust to give you honest opinions about how they see you.

********************************************* Principle 5 - The world changes, your followers change, you ought to change, too!

A reporter asked him - ‘Mr. Edison, is it true that you failed in your first 1,000 attempts to invent the light bulb? ‘Young man, I did not fail 1,000 times. I have discovered and documented 1,000 ways on how-not-to-make-a-light bulb! I am not discouraged, because every wrong attempt discarded is another step forward.’ Many years later, when James

Personal Branding: Five Principles