Even the company’s motto is “We Serve”; and this, coupled with its unabashed embrace of Christianity with its own tradition of service, has certainly played a role in its success. ServiceMaster’s very name proclaims its eagerness to serve.

People should spiritualize their business ambitions by starting out with the idea of serving the proper needs of their fellow beings. Not only should man make money by serving, and thereby get something for himself in return, but should also work for the sake of acquiring money to use in creating institutions that will serve public needs.

Since God has given us hunger, and since we have a physical body to look after, we must have money and we should earn it honestly and scientifically, by serving the right needs of our fellow beings. Business life need not be a material life. Business ambition can be spiritualized.