(A little late to this party) But I'm obsessed with LEGO as a company.
world's biggest toy company (2x Mattel and Hasbro)
and a culture + strategy that's persisted since its founding in 1932 https://t.co/TzVWSH2Yld
(A little late to this party) But I'm obsessed with LEGO as a company. world's biggest toy company (2x Mattel and Hasbro) and a culture + strategy that's persisted since its founding in 1932 https://t.co/TzVWSH2Yld
In 2003 LEGO was $800m in debt. But by 2015 they had $1billion+ in sales. What was at the heart of such a crazy comeback?
Patterns.
LEGO did a mountain of research... and found patterns in how children play.
As their then-CEO said - "If you want to understand how animals live, you don’t go to the zoo, you go to the jungle."
So they talked to Lego fans.... See more
Patterns.
LEGO did a mountain of research... and found patterns in how children play.
As their then-CEO said - "If you want to understand how animals live, you don’t go to the zoo, you go to the jungle."
So they talked to Lego fans.... See more
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