If you start a startup that can only reach users by doing de...

If you start a startup that can only reach users by doing deals with big companies, the default outcome will be that you run out of money and die while waiting for them to make up their minds.

Tweets From Paul Graham · @paulg twitter.com

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startups: build it and nobody will come until you figure out distribution which is way harder

anu ☻twitter.com

1. Most founders are bad at growth, so if you're amazing at it, the advantage is significant. Consider: Most startups die not because founders are bad or products suck, but because they couldn't figure out how to get anyone to try them.

Julian Shapiro x.com

The reality of startup life is that you're in a race to achieve product/market fit before you run out of money.

It's not enough just to do something extraordinary initially. You have to make an extraordinary effort initially. Any strategy that omits the effort — whether it's expecting a big launch to get you users, or a big partner — is ipso facto suspect.

Paul Graham • Do Things that Don't Scale