That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing writes the messaging—the facts you want to communicate to customers—and gets the product sold. But from my experience that’s a grievous mistake. Those are, and should always be, ... See more

ideas and taste will (finally) be as (if not more) important and differentiating than skill.

Those who really win (an industry, or in a career) did so by delaying gratification. One of the greatest competitive advantages in a startup team — or any bold new project or turnaround — is simply sticking together long enough to figure it out. This is hard because our natural human tendency is to crave short-term rewards and seek short-cuts to sa... See more