Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.

BUT WE DON’T WANT TO GO VIRAL WE JUST WANT THE BASICS: TO MAKE WORK WE’RE PROUD OF WITH PEOPLE WE RESPECT AND WHO RESPECT US THAT’S TRUE TO OUR INTENTIONS AND WHO WE ARE AND ARE NOT

I believe “what effect do you want to have on people” is one of the most important questions we should ask when we are making something. Life isn't just a series of problems to be solved but experiences to be had.

The idea is that it’s easiest to scale a product, harder to scale a service, and most challenging to scale a feeling. Here’s my take: while consumers might buy a product once because of a trend, they’ll buy a product twenty times because of a feeling. Ultimately, it is that ability to evoke a feeling in customers that creates the highest impact and... See more