Something else happens in a world of superabundance, and an attention economy. Because you can’t find what you want, you start to dig yourself into very specific niches, and join sub-groups. Everyone atomizes into millions of groups connected by very specific interests. In more benign ways, it can be great – you find your fellow travelers, and I ca... See more

“Most of the web has become too inauthentic to trust,” Brereton argued, therefore “we resort to using Google, and appending the word ‘reddit’ to the end of our queries.” Brereton cited Google Trends data that show that people are searching the word reddit on Google more than ever before.