They put the Mercator Projection on a basketball. Think about that for 5 seconds.

engineering teams - hire from a great logo sales teams - hire from a mediocre logo this is so good @bhorowitz https://t.co/XQQa7M35Fx

Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ

@gordonbrander Although perhaps a 2x2 makes more sense per @kevin2kelly https://t.co/55uzti2B17