Subtle shifts in language can sometimes have surprising consequences. The language of attention seems particularly loaded with economic and value-oriented metaphors, such as when we speak of paying attention or imagine our attention as a scarce resource we must either waste or horde. However, to my ears, the related language of attending to the wor... See more

To speak about attention as a resource is to grant and even encourage its commodification. If attention is scarce, then a competitive attention economy flows inevitably from it. In other words, to think of attention as a resource is already to invite the possibility that it may be extracted. Perhaps this seems like the natural way of thinking about... See more