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Writing That Works
When you write anything longer than a few paragraphs, start by telling the reader where you are going.
Kenneth Roman • Writing That Works
Effective means picking your spots, concentrating your
Kenneth Roman • Writing That Works
energies on a major document or project or speech that will make a difference.
Kenneth Roman • Writing That Works
If you have distilled your thinking to its essence, you will probably be able to express it in simple words.
Kenneth Roman • Writing That Works
End with a summary. And keep in mind that a summary is not a conclusion. Your summary should introduce no new ideas; it should summarize, as briefly as possible, the most important points you have made.
Kenneth Roman • Writing That Works
Take the time to boil down what you want to say, and express it confidently in simple, declarative sentences. Remember the man who apologized for writing such a long letter, explaining that he didn’t have time to write a short one.
Kenneth Roman • Writing That Works
When God wanted to stop the people from building the Tower of Babel, he did not smite them down with a thunderbolt. He said: “… let us go down, and there confound their language, that they may not understand one another’s speech.” He could think of no surer way to keep the tower unbuilt than to garble communications. While the Lord confounded langu
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What you write should sound just like you talking when you’re at your best — when your ideas flow swiftly and in good order, when your syntax is smooth, your vocabulary accurate, and afterward you think that you couldn’t possibly have put things any better than you did.
Kenneth Roman • Writing That Works
putting down first what you want the reader to do, next the three most important things the reader needs to understand to take that action, then starting to write.