Consider a few basic, macroscopic rules that will take your word and phrase from drab to fab:

• Show, Don’t Tell: Use concrete examples and anecdotes to illustrate your points. I worked with X to design Y and Z which led to an uplift in $AM and B%” says a lot more than "I am a great designer.”


• Use Active Verbs : Active verbs make your writing flow dy

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As for how to write well, here's the short version: Write a bad version 1 as fast as you can; rewrite it over and over; cut out everything unnecessary; write in a conversational tone; develop a nose for bad writing, so you can see and fix it in yours; imitate writers you like; if you can't get started, tell someone what you plan to write about, the... See more

“The trick to writing well is to...

– take long sentences and make them short

– take confusing ideas and make them clear

– take unrelated concepts and make them related

...without losing the main idea in the process.”