Writers Writing, Readers Reading, Creators Creating

- Rule #1: “If it doesn’t start well, the chances are vanishingly small that it will improve later” – Robert Cottrell

- In effect, it’s as if “You’re putting out the bat signal for the people who are the same type of weird as you” – *Chris Best*

- Instead of spending the time and money attending conferences and networking events, share your valuable insights by writing online.** This way, the network *comes to you.

- Rule #1: “If it doesn’t start well, the chances are vanishingly small that it will improve later” – Robert Cottrell

- There are multiple ways to monetize an online audience: subscription plans, conferences, consulting sessions, selling premium content, etc.

- The best predictor of a piece of writing’s quality is the writer

- Rule #2: Ask yourself, “Is this still going to be a good piece to read in 6, 12, 24 months time?”

- Advice: Instead of spending the time and money attending conferences and networking events, share your valuable insights by writing online. This way, the network *comes to you.

- “I think RSS is the most undervalued thing in the entire universe”– Robert Cottrell