World Building

In World Building, Danco argued that yes, everything is sales, but sales isn’t enough. You need to build worlds. In a world of “abundant narrative and complex choices… You need to build a world so rich and captivating that others will want to spend time in it, even if you’re not there.”

I spend 90% of my time thinking about stories and narratives, and like so many other things, narrative formation is getting decentralized. This is my attempt to figure out what’s happening and where it’s heading.Crafting and telling stories is part of what makes humans humans. Stories let us coordinate across time and space. Stories are undeniably ... See more

he more complex or valuable is whatever you’re trying to [accomplish], the more important it is for you to build a world around that idea, where other people can walk in, explore, and hang out - without you having to be there with them the whole time. You need to build a world so rich and captivating that others will want to spend time in it, even ... See more