seen as a “value” fine wine and avoid the cheap and anonymous bulk wine trap.

Wine Enthusiasts, on the other hand, live for shelf talkers.

immigrant

brand/grape/region

traditional glass bottle and natural cork is the break bulk cargo of today’s wine world—traditional, accepted, inefficient, and doomed.

international choices than wine.

Scale and reputation

majority of Americans who really don’t like wine

promoted in a different way and often with a more specific regional designation.