Win: The Key Principles to Take Your Business from Ordinary ...

Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

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Words That Work: It's Not What You Say, It's What People Hear

Frank Luntz • 1 highlight

Cover of Words That Work: It's Not What You Say, It's What People Hear

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Cover of The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Consider a few basic, macroscopic rules that will take your word and phrase from drab to fab:

Show, Don’t Tell: Use concrete examples and anecdotes to illustrate your points. I worked with X to design Y and Z which led to an uplift in $AM and B%” says a lot more than "I am a great designer.”

Use Active Verbs : Active verbs make your writing flow dy

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Tom White • Why Less Is More When Pitching Yourself

Winning: The Unforgiving Race to Greatness (Tim Grover Winning Series)

Cover of Winning: The Unforgiving Race to Greatness (Tim Grover Winning Series)