I tend to create identities with too much freedom involved as I can almost never follow brand guidelines myself. This one lets you do anything, but an outlined helvetica keeps everything on brand. And I slipped a signature’ish lowercase e in here so, proud of that. Identity created with @the_critical_agency #gg #helvetica #alltypefacesaregreat

Strategy, concept, narrative, verbal and visual identity for @trobar_. ‘Trobar’, which means ‘to find’ in Catalan, is a bar and shop located in the north of Mallorca. There, everything is designed for those who seek to collect moments, flavors, songs, and – also – works of art. The target audience’s personality was the starting point that inspired... See more

Don't forget the quality of Serif fonts, they are back on track! ⭐️ _ Although Sans-Serif fonts are perceived as simpler, modern and more common in design, Serif fonts also have their advantages! _ Nowadays they are considered classic and elegant in a more traditional way, but they are... See more