William Grant & Sons identity - Fonts In Use
I tend to create identities with too much freedom involved as I can almost never follow brand guidelines myself. This one lets you do anything, but an outlined helvetica keeps everything on brand. And I slipped a signature’ish lowercase e in here so, proud of that. Identity created with @the_critical_agency #gg #helvetica #alltypefacesaregreat
instagram.comStrategy, concept, narrative, verbal and visual identity for @trobar_. ‘Trobar’, which means ‘to find’ in Catalan, is a bar and shop located in the north of Mallorca. There, everything is designed for those who seek to collect moments, flavors, songs, and – also – works of art. The target audience’s personality was the starting point that inspired... See more
instagram.comDon't forget the quality of Serif fonts, they are back on track! ⭐️
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Although Sans-Serif fonts are perceived as simpler, modern and more common in design, Serif fonts also have their advantages!
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Nowadays they are considered classic and elegant in a more traditional way, but they are... See more
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