Wikinomics: How Mass Collaboration Changes Everything

Losers innovated internally. Winners innovated with their users. Losers jealously guarded their data and software interfaces. Winners shared them with everyone.

This utterly decentralized and amorphous force increasingly self-organizes to provide its own news, entertainment, and services.

- co-innovates with everyone, especially customers

As long as communities have mechanisms for weeding out weak contributions, then large self-selecting communities of people in constant communication have a higher probability of matching the best people to the right tasks.

Customers will expect to share in the ownership and fruits of their creations. If you make it profitable for customers to get involved, you will always be able to count on a dynamic and fertile ecosystem for growth and innovation.

Firms can no longer depend only on internal capabilities or a handful of business partners to meet external needs.

A new kind of business is emerging: one that

We are shifting from closed and hierarchical workplaces with rigid employment relationships to increasingly self-organized, distributed, and collaborative human capital networks that draw knowledge and resources from inside and outside the firm.

- behaves not as a multinational, but as a truly global firm