Why media formats (like Snapchat Stories and TikTok music vi...

Why media formats (like Snapchat Stories and TikTok music videos) become hits?

Eric Feng medium.com

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How Facebook plans to become more like TikTok

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The TikTokization of Everything

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Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all perfect carriers for human emotions and — most importantly — ADVERTISING, which we were also now expected to do, newly equipped with our “personal brands.”

The dominance of these formats and mindset mad... See more

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TikTok and the Fall of the Social-Media Giants

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