Why Mailbox died

To me, the clearest example is Dropbox. I’ve used Dropbox since the earliest days, and I love it. Nothing has ever come close to providing the speed, reliability, and cross-platform compatibility for file synching of Dropbox. Even though I technically get iCloud File Storage “for free” as part of some broader package, I still pay for Dropbox with a... See more

But Slack’s struggle to succeed as an independent company sadly mirrors that of many one-time innovators in enterprise productivity. Mailbox died and Acompli sold to Microsoft, where it became the mobile Outlook app. Evernote is a pale shadow of its former self. Of that early cohort, only Box and Dropbox became — and still remain — public companies... See more

By contrast, consumer software tools that enhance human agency, that serve us when we are most creative and intentional, are often built by hobbyists and used by a handful of nerds. If such a tool ever gets too successful one of the Marl-serving companies, flush with cash from advertising or growth-hungry venture capital, will acquire it and kill i... See more