Why I left Substack and the Email renaissance

As organic channels like SEO and social are getting more competitive and crowded, email provides an environment you can control.

Social networks are just as overcrowded with information right now. The difference is that social networks lean much heavier on tastemakers, influencers, and thought leaders. We can’t comprehend the flood of information out there, so we consume what people we look up to recommend

I’m bullish on Email as a channel for the future. Not in the way that is has been approached in the past, as a dumpster for offers and notifications, but as a content and communication channel.

Substack sits on top of a trend that’s very dear to me: the democratization of monetized information. In simple terms, writers can earn money by sharing valuable information without the dependency on a publisher or newspaper. That’s not just better for creators but also for consumers because they can have a direct relationship with each other.