Why Facts Don’t Change Our Minds

“Facts don’t change minds, friendship does!” James Clear explains how convincing someone to change their mind is actually about convincing them to change their tribe. “Perhaps it is not difference , but distance that breeds tribalism and hostility.” Relevant in times of rising social polarisation.

Each of us assigns different values to different things and our behaviors follow accordingly. This is one of the major reasons why it is nearly impossible to “convince” someone of the value of your products or ideas based on rational arguments and tangible benefits. It’s the ol’ Ferrari and Honda Odyssey debate again. Designer jean companies (or my

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Everyone belongs to a tribe and underestimates how influential that tribe is on their thinking. There is little correlation between climate change denial and scientific literacy. But there is a strong correlation between climate change denial and political affiliation. That’s an extreme example, but everyone has views persuaded by identity over pur... See more