Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
Radek Sienkiewiczvelvetshark.com
Saved by sari and
Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
We're in the era of modern software companies as lifestyle brands.
We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience.
UX has become a fashion statement, and standout products have style. We'll see:
- Haute Couture software
- Lux... See more
Like many writers before me, I tend to lean on vague hand-waving when the need to define taste, or rather, good taste, arises. A common trope is to use the phrase US Supreme Court justice Stewart famously gave to describe obscenity, a similarly hard-to-describe bedfellow of taste, in 1964: “I know it when I see it.” In design, good taste can be kno... See more
Elizabeth Goodspeed on the Importance of Taste – And How to Acquire It
