Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
Radek Sienkiewiczvelvetshark.com
Saved by sari and
Why Do So Many Brands Change Their Logos and Look Like Everyone Else?
We're in the era of modern software companies as lifestyle brands.
We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience.
UX has become a fashion statement, and standout products... See more
A logo is a big part of your company’s identity—whether you’re just starting out or running an $80 billion company.
Brian Chesky, CEO of Airbnb, understood that. Even at their scale, he saw room for improvement and didn’t hesitate to make the change. No second guessing—just a commitment to getting it right.___LINEBREAK_... See more
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