Why a Paid Newsletter Won’t Be Enough Money for Most Writers (And That’s Fine): The Multi-SKU…

Stir is kinda of like Square, if Square was built for digital creators instead of coffee shops.

The end result is that there’s no one platform, no one product that fulfills all their needs.

The biggest impact of someone like Casey unbundling himself from The Vox is that he is now an entrepreneur with a product called Casey. His beachhead may very well be a paid newsletter (it’s very good by the way) but the newsletter is just one SKU. Maybe the SKU he cares most about. Maybe even the SKU that makes him the most money. But it doesn’t h... See more