Whoa, easy there tiger! – The Modern Marketing System

Do not carelessly boost posts. Boosting a post creates an ad out of an organic post, and that ad is now judged by advertising policies — not the loose standards for organic posts.

take Facebook compliance very, very seriously.

Remember: the Facebook algorithm is incredibly smart, but it is also incredibly stupid.

Idea #1 — Facebook primarily is a social platform, not a selling platform.

Idea #6 — High-quality ideas and messaging are the most powerful tools in your toolbox.

I believe that Facebook wants advertisers to win. As long as you provide a good experience to users, Facebook wants you to get positive results so that you continue to spend money with them.

Facebook does not like get-rich-quick schemes, and anything helping someone increase their income is risking that classification.

Idea #3 — Speak to, and pre-quality, ideal prospects.

Facebook also gets data by analyzing the copy in your ad, the images or videos in your ad, and even the content on your landing page.