The internet unlocks distribution. Traditionally, gatekeepers dictated who had influence: record labels, newspaper editors, studio executives. Now anyone can build an online community. You can share videos to YouTube, writing to Substack, music to Soundcloud
While the notional shift from programming to curation can feel academic, it represents a crucial step in the democratization of media. Through thousands of individual curators, each of us will be able to escape the tyranny of averages and the limitations of algorithmic recommendations, as well as benefit from the ability to become tastemakers ourse... See more
According to an advertising agency I consulted, for example, a weekly podcast that generates thirty thousand downloads per episode should be able to reach Kelly’s target of generating a hundred thousand dollars a year in income. Earning a middle-class salary by talking through a digital microphone to a fiercely loyal band of supporters around the w... See more