Where top VCs are investing in D2C

It seems investors are now returning to the fundamentals, where organic growth is valued over paid user acquisition and profitable customer acquisition is a focus versus the land-grab approach.

Casper should not be taken as a benchmark for all D2C companies. It is a benchmark for any company with 20% refunds, 40% marketing spend, barely any CAC coverage and a single order lifetime. D2C is a distribution channel. How you use it is what counts