1. A shared purpose and values.

6. Healthy, diverse participation driven by good leadership.

7. Open, objective, governance and evolution.

The result of this are very real network effects: as engagement grows, the community gets smarter, faster to respond, more globally available, and generates more value.

Human beings are fundamentally social animals. Behavioral economics and psychological research have taught us that we fundamentally crave a sense of connectedness, belonging, mission, and meaning, particularly when performing our work.

4. Clearly defined incentives and rewards.

2. Simple, easily accessible value consumption.

3. Simple, easily navigable value creation.

5. Carefully crafted accountability.