What's old is new: Brands craving connection with consumers turn to livestreaming

Already the norm in Asia, Coresight Research predicts that the livestream shopping market is poised to reach $6 billion this year and $25 billion by 2023. In the social media space, Facebook, TikTok and Google-owned YouTube are turning to e-commerce and affiliate marketing as another means of monetizing content creators, whose videos garner hundred... See more

The average time users spend on Versihop has gone up 50% since the live video update, and the streams are generating a 4x higher conversion than the overall rate. Khan views video as a means of helping shoppers to discover the independent brands the platform specializes in. Verishop does not provide user or sales numbers, but its base is 80% female... See more

-Livestream commerce is nascent in the U.S., but it’s beginning to take hold. As in non-livestream social commerce, vertical platforms have the most traction. Whatnot, a livestream shopping site for collectibles, is the largest today.