What’s happening in esports: Drivers, trends, and opportunities

In a world awash with information and eye candy, “social gaming” is rapidly evolving as the largest existential threat to legacy media’s claim on engaged consumer attention. Trust and manipulation issues are also causing people to look beyond incumbent social media platforms such as Twitter, YouTube, Instagram and Facebook.

Increasing investor interest in gaming stems from continued growth in the global gaming industry that surpassed $150bn+ in size last year, at 10%+ expansion YoY. For the first time, the gaming market grew to be larger than music and video combined¹, becoming the most lucrative form of leisurely entertainment.