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WHAT WOULD GOOGLE DO
Your competitive advantage is not that your designs are secret, but that you have a strong relationship with your community of customers.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Give the people control, and we will use it. Don't, and you will lose us. That is the essential rule.
Jeff Jarvis • WHAT WOULD GOOGLE DO
- aggregation (distribution 2.0)
Jeff Jarvis • WHAT WOULD GOOGLE DO
Enabling customers to collaborate with you - in creating, distributing, marketing, and supporting products - is what creates a premium in today's market.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The most successful enterprises today are networks - which extract as little value as possible so they can grow as big as possible - and the platforms on which those networks are built.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Yahoo and AOL are already has-beens. They operate under the old rules. They control content and distribution and think they can own customers, relationships, and attention. They create destinations and have the hubris to think customers should come to them. They spend a huge portion of their revenue on marketing to get those people there and work h... See more
Jeff Jarvis • WHAT WOULD GOOGLE DO
Today's "Web 2.0" method for growth is to forgo paying for marketing and instead create something so great that users distribute it.
Jeff Jarvis • WHAT WOULD GOOGLE DO
We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The mass market is dead, replaced by the mass of niches.