What's Mine Is Yours: The Rise of Collaborative Consumption
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Rachel Botsman • What's Mine Is Yours: The Rise of Collaborative Consumption
technology is reinventing old forms of trust. Chesky predicts, “The status quo is being replaced by a movement. Peer-to-peer is going to become the default way people exchange things, whether it is space, stuff, skills, or services.”
Rachel Botsman • What's Mine Is Yours: The Rise of Collaborative Consumption
Annie Leonard explains in her book The Story of Stuff, “Guess what percentage of total material flow through this system is still in product or use 6 months after their sale in North America. Fifty percent? Twenty? NO. One percent. One! In other words . . . 99 percent of the stuff we run through this system is trashed within 6 months.”29 And the st
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“Everything about our company is our brand.” Airbnb’s founders see the company’s role as empowering the host to create the optimal experience. From advice on the types of photos to post and descriptions to leave to a kit of suggestions of the little things hosts can do, such as place a mint on the guest pillow, their goal is to make the user, and t
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Newmark explained to Jarvis, “If you make a great platform that people really want to use, then the worst thing you could do is to put yourself in the middle, getting in the way of what people want to do with it.”
Rachel Botsman • What's Mine Is Yours: The Rise of Collaborative Consumption
RelayRides and BlockChalk are examples of Manzini’s “fluidity of use,” the idea of removing barriers to use so that the solution is attractive and seamless to take up. Fluidity of use could be applied more widely to Collaborative Consumption. The postage system on SwapTree that automatically calculates the United States Postal Service shipping cost
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question,” Fenton explains. The founders came up with different open-ended questions that anyone could answer but that would also prompt people to share something deeper about themselves. “Where did you grow up?” or “What are some of the most interesting things you have seen or done in your life?” These were questions that hosts and travelers could
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providers. Xerox (photocopiers to document services), Steelcase (office furniture to office furnishing systems), AT&T (phone products to communication packages), Pitney Bowes (postage products to mail management systems), and IBM (hardware and software goods to business solutions) all have made the core purpose of their business to sell the fun
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The motivation for hosts using Airbnb is typically a blend of making extra money and meeting new people.
Rachel Botsman • What's Mine Is Yours: The Rise of Collaborative Consumption
que moiva a los mommlys