the quantitative revolution in culture is a living creature that consumes data and spits out homogeneity.

The Nobel laureate particle physicist Frank Wilczek once said that beauty exists as a dance between opposite forces. First, he said, beauty benefits from symmetry, which he defined as “change without change.” If you rotate a circle, it remains a circle, just as reversing the sides of an equation still reveals a truth (2+2=4, and 4=2+2). But beauty ... See more

As a result of these much larger outcomes we've built a movie-making system that is focused on big hits because the business model can't really absorb too many massive flops. So you get sequels, prequels, and spin-offs. Established IP and bankable stars. No big risks. And you don't get nearly as much experimentation, innovation, or creativity.

Cultural Moneyballism, in this light, sacrifices exuberance for the sake of formulaic symmetry. It sacrifices diversity for the sake of familiarity. It solves finite games at the expense of infinite games. Its genius dulls the rough edges of entertainment.