What matters in the age of AI is taste

Until now, skills have been a major differentiator for humanity. However, in the age of AI, taste will become more important than skills as much of skill-based work and productivity is offloaded to compute. Taste seems more scarce these days, and increasingly differentiating in the age of AI. This assertion makes me think about the development of t... See more

AI image generation is essentially a truncated exercise in taste; a product of knowing which inputs and keywords to feed the image-mashup machine, and the eye to identify which outputs contain any semblance of artistry. All that is to say: AI itself can’t generate good taste for you.

In a word, we’ve struggled for two years to find someone with taste—with an eye for what stands the chance of being interesting, entertaining, or useful to an audience. 

We’re not alone. I’ve talked to authors, podcasters, documentarians, late-night TV writers, YouTubers and TikTokers, and they all share this problem. Most of these creators are

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