What Is ‘Welcome to Wrexham’ Doing to Soccer?

Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:

In its early days, Substack primarily catered to a certain set of internet-savvy writers and journalists, lured by the promise of monetizing a direct relationship with their readers. But as it morphs from a niche publishing concern into a heavyweight start-up mentioned in the same breath as Twitter and Facebook, its user base is proliferating accor... See more

a film of American provincialism has clung to the screen through Fox’s summer of soccer – which is a real shame, because this does a disservice to the millions of knowledgable and worldly fans the sport has throughout the country. Why can’t Fox do better?