SMB / Mid-Market SaaS: ~60% is GOOD, ~80% is GREAT

Instagram: 48% 3-month user retention, 40% 24-month (source, source)

TurboTax: 77% 12-month customer retention (source)

Land and Expand VSB SaaS: ~80% is GOOD, ~100% is GREAT

Facebook: 98% 3-month user retention, 70% 24-month (source, source)

Consumer Transactional: ~30% is GOOD, ~50% is GREAT

Lyft: 22% 12-month customer retention (source)

Enterprise SaaS: ~70% is GOOD, ~90% is GREAT

Snapchat: 33% 3-month user retention, 30% 24-month (source, source)