We’re (in) the money

Community tokens > Social tokens. For the past couple years, social tokens were a hot topic when discussing the future of crypto-native consumer apps. The thought went, “wouldn’t it be cool if you could invest in people the same way you can invest in stocks?” Bitclout’s initial traction was a sign that there’s demand for this type of product. But s... See more

We’re all evangelists for our favorite artists, and yet we capture little of the value we help create. Social tokens uniquely combine elements of patronage (support for the artist), fandom (closer connection to the artist), and investment (financial upside from the appreciation of the digital asset).

Social Money is a branded digital token that individual artists and creators can issue to their online communities. It allows creators to own, control, and coordinate the value that they create across media platforms. It’s kind of like a personal loyalty rewards program, but with added benefits (and risks) for both creators and consumers.