Website Optimization: An Hour a Day

The best and most important way of doing this is to place a prominent module on the homepage that states your unique value proposition, ideally combined with a relevant, high impact image or video

Unbounce allows you to create and test new web pages, rather than test your existing pages like most other testing tools do.

You may have elements on your pages that are performing poorly for conversion solely because their location may not be optimal.

recent studies by Forrester and eMarketer found that for every $80 spent online to acquire traffic to websites, just $1 is spent to proactively convert this traffic once it has arrived.

If any of your use cases get below 70 percent completion rate from your visitors, you need to pay particular attention to testing and fixing pages associated with them.

Adobe Test&Target offers a great targeting add-on called Test&Target 1:1. This upgrade builds in-depth learnings from visitors’ behavioral patterns to predict and automatically show individual visitors more relevant content resulting in higher conversion rates.

It’s important that when considering doing a test on any page on your website, you should first look at a click heat map to see which links and elements on it are most and least popular with your visitors. This will give you additional insight into which page elements you should focus on and test, and will improve the efficiency and results of your

make your text more centric around your visitors and their needs and not around you and the owners of the website.

other tools that you can also use to analyze this use case completion rate from your website visitors, for example Usabilla.com (www.usabilla.com) and UserZoom.com (www.userzoom.com