Website Optimization: An Hour a Day

One great way of increasing the likelihood of a visitor returning to their cart and finishing purchasing is to create a segment of visitors who abandoned their shopping cart. When one of these visitors comes back to your website, you would target and show them a message that reminds them they still have items in their cart to try and influence them

These more advanced surveying tools also have great options for launching the surveys to ask for feedback. Instead of immediately showing the questions to a visitor upon arriving at a website and risk not getting good responses, they instead ask visitors if they would like to participate in a survey after they have spent more time on the website. T

on your paid search landing pages you should test repeating and using some of the wording from the ad in the headline on your pages.

You will get many more people reading your pages if your headlines solve one of your target audience visitors’ likely common needs.

you should always base your tests on previous “learnings” whenever possible or test an additional element relating to the initial test. This is known as test iteration and is vital for a long-term successful optimization strategy.

best practice to improve your navigation is to offer different navigation links to different types of your visitors, and not just have a “one size fits all” navigation menu.

There are several benefits to using click heat map analysis tools to visually understand what your visitors are clicking on.

feedback from at least 20 people per usability test, and make sure you are picking visitors who fit the types of visitors usually on your website.

check what your emails look like in email preview panes,