Web3 and Media

NFTs are new keys to internet: NFTs (non-fungible tokens) are a special kind of crypto asset where each token is unique. They authenticate ownership of any kind of digital asset. NFTs represent more than unique digital objects, they are objects described by code. As such they become programmable keys to media and gaming communities.

-Distribution: Pressure on platforms to improve transparency and economics. Data portability gives creators power.

-Management: blockchain simplifies monetization, payments, and rights management

Joe Krause said: "The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers."

What's more Web3 presents a rich new palette to think about consumer engagement for every media company around how to incent participation, create hybrid membership / ownership structures and more broadly make interacting with content more fun for consumers. Perhaps another way to think about Web3 is as an open gaming platform for everything. Moder... See more

For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?

Increased competition will tilt balance to content suppliers and steadily change the economic equation with platforms.

-Creation: more tools and better economics empower individual creators

Content discovery is, of course, the most valuable asset in any media distribution ecosystem and perhaps most overlooked in discussions of Web3's disruptive potential in media. Facebook, Google and TikTok remain the entry point for most consumers with intense network effects, and the changes above notwithstanding, innovation in blockchain doesn't u... See more