
We're not for everyone — and that's the truth

“You’re probably wondering what we’re trying to do. It’s hard to say. We hope that we have something here... We’ve been working quite hard at it. We hope you can dig it.
To describe it any further would be difficult without sounding like bullshit.”
- Rolling Stone, Vol. 1, No. 1
Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.
I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more
I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more
Dan Shipper • Every’s Master Plan
BUT WE DON’T WANT TO GO VIRAL WE JUST WANT THE BASICS: TO MAKE WORK WE’RE PROUD OF WITH PEOPLE WE RESPECT AND WHO RESPECT US THAT’S TRUE TO OUR INTENTIONS AND WHO WE ARE AND ARE NOT
New Creative Era
I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more