We Don’t Need Perfect Solutions: About the ‘Key Motivators’ Framework
productcoalition.com
We Don’t Need Perfect Solutions: About the ‘Key Motivators’ Framework
- Trust : Does the product work the way your user is expecting it to? Do they have to second-guess their interactions? Or, considered another way, is it clear that you trust the user to be able to complete tasks without error?
- Purpose : Do your users know why they’re there? Are their behaviors clearly tied to customer, business, or their personal su