In 2021, the British Fashion Council’s Institute of Positive Fashion addressed the impact of the fashion industry. Their top key target outcome? Reduce the volume of new physical clothing.

Everybody loves the convenience of ecommerce — and everybody loves complaining about the mountains of shipping packaging it creates. In that tension is our opportunity: eliminating single-use packaging that is expensive, cumbersome, and bad for the planet. We’ve done that by developing light, durable, easy-to-use bags and boxes to replace cardboard... See more