Virtual Worlds and Virtual Economies

The ubiquity of technology and the standardisation of internet-based connectivity has facilitated the emergence of new digital economies. In some instances, these economies 1) allow participants to trade excess supply, 2) facilitate new ways to commercialise existing activities and influence and 3) generate income in wholly digital spaces from whol... See more

In a world awash with information and eye candy, “social gaming” is rapidly evolving as the largest existential threat to legacy media’s claim on engaged consumer attention. Trust and manipulation issues are also causing people to look beyond incumbent social media platforms such as Twitter, YouTube, Instagram and Facebook.