many of us traded in a good life for an efficient life. we must acknowledge the pendulum has swung too far towards efficiency.

Build a team that wills your vibe into your product.

Traveling online is hyper-efficient. We can travel from Zoom to Robinhood in microseconds. The algorithms get better at knowing where to take us.

gathering in person is a profoundly inefficient affair but it is a profoundly human affair. we won't be able to measure what it means to be here. we traded off the efficiency of our screens for humanity. we came for a vibe.

Example of a vibe entrepreneur: Whitney Wolfe Herd

Slack enables companies to scale faster, yet who feels most alive on slack? These things don't make me feel human. these things don't make me feel human. algorithms make the world more efficient but they don't make people feel alive.

Take NPS. A management consultant at Bain invented NPS as a quantifiable metric to measure human loyalty to a product. A natural inclination reduced to an acronym in service to efficiency.

Airbnb is a vibe company, Notion is an efficiency company.

Algos have agendas, humans have vibes. Algos should serve your vibes, not dictate them. Ask yourselves: is the algorithm I'm engaging with in service of my own personal agency?