Unlocking the Potential of Fiction Podcasts: A Call to Podcast App Developers

The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).

If you’re a regular consumer of podcasts, you may have noticed a change over the past few years: many of the world’s most popular shows (and maybe some of your favorites) have started including the ability to watch instead of simply listen. While video podcasts are not a new concept, they’re quickly becoming mainstream and will soon represent the m... See more

The key problem we're solving is that there's so much great podcast content locked up in a two-hour-long MP3 file. How do you make the format more consumable, more discoverable? You do that by transforming it into an easier format. A short one-minute video clip is easier to consume and then discuss, versus sending a two-hour long podcast recommenda... See more