Universal’s Web3 label 10:22PM launches NFT collection and virtual world for metaverse band KINGSHIP - Music Business Worldwide

“These Key Cards not only provide entry to the world of KINGSHIP, they are also an entirely new way to introduce artists and music.

“This is only the beginning of our roadmap for an expansive world that will provide this community with an incredible journey and interactive storytelling.”

Celine Joshua, founder of 10:22PM and the creator of KINGSHIP, said: “With KINGSHIP, the impossible is possible.

“They are also a way to serve our superfans with exclusive content, products and token-gated experiences. "

A Partnership between Kingship X Universal Music Group is making the impossible possible in Music.

Universal says that KINGSHIP’s team also includes Grammy award-winning recording artists, songwriters and producers, celebrity animator Jack Lanza and prominent NFT collector Jimmy McNelis, a.k.a. J1mmy.eth.