Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)

Before we got started, our initial gut instinct was to remove as much complexity from the interface as possible, but after speaking to actual customers, we learned that some level of complexity needs to remain, because a certain level of control is not only needed but expected.

Because if the design is challenged, we will have to explain ourselves and our design decisions to our client or boss. And who wants to do that?

we pre-select things for a user, we minimize the number of decisions they have to make,

Usability shouldn’t always be the main consideration. If we don’t need people to perform a specific task and just want to encourage them to play, high usability can actually stifle exploration. That’s why the most popular games are also the hardest to figure out. Kids also love apps and websites that actually score very low in usability. Why? Becau

“Tell them people in hell want ice water.”

Well-annotated wireframes will answer every potential question to any audience, anywhere, at any time without the need to involve the UX designer. A developer on the other side of the world. A client in a different time zone. It also helps ensure all functionality is accounted for and allows us to refer back to our thinking weeks or months later. I

At times, not showing features can hold just as much value as showing them. By suppressing features people don’t need, we help highlight the ones they do. We just need to make sure that whenever we do decide to hide less-used features, there are easy-to-understand trigger indicators, and we don’t inadvertently make the interface harder to use.

Students always think their own design performs better than it actually does. Why? Because it’s extremely difficult to be fully objective when it comes to evaluating your own work.

This is nothing new or revolutionary. Every design studio has some version of this system. That’s because once a design is modular and applied consistently, targeted changes can be made that don’t affect the rest of the system. This can be done not just during production, but also years after it has been released, resulting in a more sustainable an