Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

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Nick Punt Learning Product Design

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini

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Cover of Pre-Suasion: A Revolutionary Way to Influence and Persuade

Don Norman The Design Of Everyday Things