‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age | Advertising | Campaign Asia
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‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age | Advertising | Campaign Asia
Five areas where Sorrell sees AI impacting advertising and media
- Visualisation and copy writing. What took three weeks can take two hours. More use of text to visuals. This is a double-edged sword for agencies selling their services on time.
- Hyper personalisation. Netflix has already taught us how to use data to create content at scale. AI can hel