‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age | Advertising | Campaign Asia
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‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age | Advertising | Campaign Asia
Scott Belsky Talk at South Park Commons
Often designs from frustration
Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill
Taste is derived from culture and overlap of industries
Because of that
Service firms are hired for two reasons:
That execution-oriented first bucket tends to include IT implementations (like cloud migration projects), financial audits, and outsourced customer support – ... See more
- Do a job that the client doesn’t have the bandwidth or expertise to do.
- Offer third-party expertise in decisions (cynically, to cover the client’s a**.)
That execution-oriented first bucket tends to include IT implementations (like cloud migration projects), financial audits, and outsourced customer support – ... See more
The Death of the Big 4: AI-Enabled Services Are Opening a Whole New Market
There is simply no path forward for a news outlet of any meaningful size trying to support itself on social and search traffic. So what will be the A.I. platform publishing strategy? Well, I’m going to make a couple predictions and we’ll see how I do:
- The conversational A.I. search results will get better and quickly make the human-generated results