Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

If you go too far off the beaten path of algorithmic consistency, you risk never being heard. You may never get enough cultural momentum to exist in any meaningful way. That is a real problem. But if you're too good at algorithmic optimization, you risk building a large audience without saying anything particularly original or important. Not to men... See more

It's hard to get around that, but the way you can do it is if you build in utility. And I think that is largely because advertising was a hell of a drug for these companies for so long. That is why all these big internet advertising platforms were slow to become marketplaces, because it would have a temporary negative financial impact. Th... See more

With the rise of these services, it’s becoming increasingly more important to own the default channel that the users go to for leisure, for distraction, for whatever it is, because in the, you know, near-infinite nature of the internet, you can push whatever you want through that channel to reach that audience.